General

Google I/O 2013 – A Breakdown in what is happening at the Tech Giant

by Viri May 16, 2013

  The Google I/O Developer Conference in San Francisco, CA was not flashy, but quite informative.  The presentation covered updates on almost all of Google’s products, reviewed statistics on its applications and CEO Larry Page even took the stage and answered questions. Here is all you need to know – A breakdown from the Conference [...]

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Cannes Film Festival – Where the film industry goes to play and get down to business

by Shruthi Worton-Cross May 15, 2013

Cannes Film Festival – Lights, Camera, Schmooze The 66th annual Cannes Film Festival opens today May 15, with the over -the- top and glamorous The Great Gatsby, the 3-D film by Australian director Baz Luhrmann and starring Leonardo DiCaprio, Carey Mulliagan, and Tobey Maguire. Already in theaters for almost a week – The Great Gatsby may seem [...]

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Webinar: Measure And Track Sentiment Around Your Brand

by Frederik Hermann May 8, 2013

Being able to measure and track sentiment around your brand is essential to a successful marketing organization. Sentiment is a great way to understand how your customers and prospects feel about your products or services – and an excellent indicator for when it’s time to make a change. Tracking sentiment can help your brand build [...]

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Visualizing the Social Media Command Center

by Frederik Hermann May 7, 2013

The rise of social platforms has rocked the marketing world, introducing a dizzying amount of data that is begging to be monitored, filtered, and understood. From likes to pins to favorites to re-tweets, we now have more information than ever – but our tools haven’t yet caught up. Until recently, people who wanted access to [...]

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4 Keys of Good Logo Design

by Viri April 30, 2013

The success of a logo resides most of the time in simplicity. The viewer should understand the meaning with a simple glance. Besides simplicity, a good logo must also satisfy the following four characteristics: 1.Unique A good logo should be clearly differentiated from the competition and be unique. To do this, you should avoid too [...]

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Sentiment Basics: What it is, and why it matters to brands

by Frederik Hermann April 25, 2013

With the explosive growth of social networks, the term “sentiment” has started to appear with increasing regularity, and yet sometimes it feels like chasing a unicorn – often talked about, but seldom seen. So what is sentiment, really, and what does it have to do with marketing? What is sentiment? The definition of sentiment is [...]

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Launching Swipp Plus

by Chris Carfi April 22, 2013

Big news in Swipperland today! We’re announcing the availability of Swipp Plus, a smart new way for marketers and brands to measure sentiment online. Swipp Plus can easily be added to any blog, website, or campaign to quickly gather feedback. With Swipp Plus, you can find out what your community, customers, and prospects think about [...]

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Discover the world through categories, a new way to swipp

by Michelle Senn April 17, 2013

The explore page is the best source to spot something new. The more terms, the better the chance to see something interesting you want to share your thoughts on. Based on feedback from our users, we just launched Swipp categories. You can now navigate through 12 main categories and over 100 subcategories. Be inspired and [...]

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UEFA Champions League: Spain or Germany?

by Viri April 11, 2013

Today, the four teams to reach the semifinals of the Champions League in Europe were determined. Next Friday will be the draw that will dictate the fate of the encounters between FC Barcelona, Borussia Dortmund, Bayern Munich and Real Madrid. All are very close to reach Wembley, but only one will get the glory. Which [...]

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International Women’s Day

by Dayse March 8, 2013

International Women’s Day is celebrated in various parts of the world today. In 1977, the UN officially adopted March 8th as International Women’s Day, but the idea and meaning of the day has its origins at the beginning of the twentieth century with a series of protests lead by women in Europe and the United [...]

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