Today we have portable tools that less than a generation ago were considered science fiction. In fact, most people today have a handheld device that has a CPU that is at least 15X faster than a super computer in 1979. These devices, along with the Internet – “the cloud,” social graphs and the associated “App Economy,” continuously change how we interact with each other and the world around us.
With nearly 50 billion downloads on iOS alone, we have applications for a range of uses that allow us learn a foreign language or train for a marathon or even play a fun game of Angry Birds. However; for most of us, the passive consumption of these apps and data is not sufficient enough in this rapidly changing digital world. In fact, many of us are concurrently active creators of data and content as we take pictures, write emails, text and share lists, as well as share a multitude of new experiences, which can all be done while in line at the bank or on the train.
Let’s take a look at how we are shopping. It is becoming rare that someone goes to a store for a product or service without conducting some preliminary research through the use of technology. However; one can also do his due diligence dynamically – right on the spot. In many cases, retailers and consumer goods companies are not selling, but finding ways to keep up with the change in demand and sentiment of its customers.
Our decisions are more informed than ever – via apps on IP enabled devices that deliver a variety of data, analysis, sentiment and critiques about our lives. How we socialize, work and behave has radically changed in less than 5 years as a function of social, mobile, data and cloud technologies and the trend is accelerating.
How are you using technology now? What do you think will come next?
Photo by tribehut
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