Implementing a Swipp widget – A how-to guide

by Astrig on May 23, 2013 · 0 comments

Swipp Plus offers self-service tools that marketers can use to gather feedback, spot trends, and track sentiment.  With a Swipp Plus account, creating and embedding a widget is easy, and can be accomplished by adding only a few lines of Javascript  to an existing webpage.

1) Create a Swipp Plus account !

Once logged in through Facebook, you will have access to your own dashboard.

2) Your Dashboard

You are now ready to track a topic or create a widget. Until you track a topic, your dashboard will remain blank.

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3) Creating a widget

Hovering over a topic and clicking ‘create widget’ in the control panel will take you to the next screen where you can create a widget that can be included in your blog or website.

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4) Previewing a widget

Click the swipp button to preview your widget.

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Get the complete insights by clicking on a topic in your dashboard.

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WordPress

Widgets in the WordPress sidebar

Including a widget in the sidebar of a WordPress blog is very straightforward. From your ‘WordPressadmin’ page, continue to Appearance > Widgets, and place a ‘Text widget’ in your sidebar. Then, paste the widget code into the body of that ‘Text widget’ and click, “Save.”

Putting widgets into WordPress posts

When including a widget in a WordPress post, please keep in mind that you will need to be in ‘Text’ mode.  While editing your post in ‘Text’ mode, paste the widget code directly into the body of your text and click,“Save.”

Bloggers

Putting widgets in the Blogger sidebar

Including a widget in the sidebar of a blog requires adding a HTML/JavaScript gadget to the sidebar in the ‘Layout editor’ format, and then pasting the widget code into the ‘content’ area of the gadget.

Putting widgets in Blogger posts

This is quick and easy!  Just paste the widget code into the body of your post in the ‘HTML’ mode and click, Save.

Other websites and platforms

Widgets can be placed into nearly any type of website, from blogging platforms to content management systems to hand-crafted sites. If you come up with any great examples of innovative places you’ve integrated widgets, we’d love to hear about them! Email us at business@swipp.com

Now that you know how to implement a widget, you are ready to go!

Check out our Swipp Plus Quick Start Guide for more details!

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Digital Days

by Dayse on May 22, 2013 · 0 comments

Today we have portable tools that less than a generation ago were considered science fiction. In fact, most people today have a handheld device that has a CPU that is at least 15X faster than a super computer in 1979. These devices, along with the Internet – “the cloud,” social graphs and the associated “App Economy,” continuously change how we interact with each other and the world around us.

With nearly 50 billion downloads on iOS alone, we have applications for a range of uses that allow us learn a foreign language or train for a marathon or even play a fun game of Angry Birds. However; for most of us, the passive consumption of these apps and data is not sufficient enough in this rapidly changing digital world. In fact, many of us are concurrently active creators of data and content as we take pictures, write emails, text and share lists, as well as share a multitude of new experiences, which can all be done while in line at the bank or on the train.

Let’s take a look at how we are shopping. It is becoming rare that someone goes to a store for a product or service without conducting some preliminary research through the use of technology. However; one can also do his due diligence dynamically – right on the spot. In many cases, retailers and consumer goods companies  are not selling, but finding ways to keep up with the change in demand and sentiment of its customers.

Our decisions are more informed than ever – via apps on IP enabled devices that deliver a variety of data, analysis, sentiment and critiques about our lives. How we socialize, work and behave has radically changed in less than 5 years as a function of social, mobile, data and cloud technologies and the trend is accelerating.

How are you using technology now? What do you think will come next?

gadgets
Photo by tribehut

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Google I/O 2013 – A Breakdown in what is happening at the Tech Giant

by Viri on May 16, 2013 · 0 comments

Google Developers Event Held In San Francisco

 

The Google I/O Developer Conference in San Francisco, CA was not flashy, but quite informative.  The presentation covered updates on almost all of Google’s products, reviewed statistics on its applications and CEO Larry Page even took the stage and answered questions.

Here is all you need to know – A breakdown from the Conference

 Google+

Google+ is the gateway to the universe, and the company hopes that this social network will entice people to join, as you need a Google+ account to use most of its services, including registering for the Google I/O Developer Conference. 

  • Competing with Facebook
    • Google +  has a new design and can be used on your mobile, tablets or computers.
    • You can even call it beautiful, as improvements include streams of activity that are laid out in one or multiple columns of tiles and the left-hand toolbar disappears until you need it.
    • Although, it is growing to become the second largest social network, boasting 190 million active members and a total of 390 million people who use its features such as video call in Gmail, Google+ can not currently beat the dominance of Facebook in this area.
  • Search
    • Similar to Siri “Search with Voice” allows the user to start a conversation.
    • You can send  emails, track your last searches, and create an event.
  • Hashtags
    • Competing with Twitter, #hashtags on  Google+ will start to appear automatically in your posts, which allows topics to be organized and easily found.
  • Music
    • Google has developed a monthly subscription for music, which is in direct competition with Spotify.
    • This new service allows individuals to stream tracks on Android devices and Web browsers for free.
  • Mobiles
    • Google launched the  Galaxy S4 by Samsung. Creating a new phone that combines Android with the best possible hardware available.
    • Why did Google choose not to launch a new version of the Android, as in previous years?
  • Maps
    • The new version of Maps features 3D buildings.
    • Google has also sought an additional way to earn revenue.  While using Google Maps, soon you can find deals by proximity to where you are located.
    • Starbucks and Hard Rock Cafe are the first restaurants to implement this new program.
  • Payments
    • Between Google+ users you use your email to send money.
    • Micropayments will be integrated between Gmail and Google Wallet.
    • PayPal now has some competition.
  • Instant Messenger
    • Android mobile Hangouts+ is available in the Google+ app.
    • This is a messaging system between users with text, photos and video calls available.
    • It also provides great sound and picture quality.
    • WhatsApp and Skype are not going to feel very comfortable when this becomes popular.
    • It is also available for Apple iOS.

Google  wants to corner the market and have everything in one. Well played.  Swipp it!

For more details check (http://techland.time.com).

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Cannes Film Festival – Where the film industry goes to play and get down to business

by Shruthi Worton-Cross May 15, 2013

Cannes Film Festival – Lights, Camera, Schmooze The 66th annual Cannes Film Festival opens today May 15, with the over -the- top and glamorous The Great Gatsby, the 3-D film by Australian director Baz Luhrmann and starring Leonardo DiCaprio, Carey Mulliagan, and Tobey Maguire. Already in theaters for almost a week – The Great Gatsby may seem [...]

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Webinar: Measure And Track Sentiment Around Your Brand

by Frederik Hermann May 8, 2013

Being able to measure and track sentiment around your brand is essential to a successful marketing organization. Sentiment is a great way to understand how your customers and prospects feel about your products or services – and an excellent indicator for when it’s time to make a change. Tracking sentiment can help your brand build [...]

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Iron Man 3 & An Example of the Value of Swipp

by Shruthi Worton-Cross May 7, 2013

The summer movie season kicked off extremely well – with the opening of Iron Man 3.  Robert Downey Jr., the very polarizing Gwyneth Paltrow and Don Cheadle came together for the last installment in this fun, quick-witted, and popular Marvel Comics Studio franchise. I had the opportunity to see the movie opening night, and found myself [...]

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Visualizing the Social Media Command Center

by Frederik Hermann May 7, 2013

The rise of social platforms has rocked the marketing world, introducing a dizzying amount of data that is begging to be monitored, filtered, and understood. From likes to pins to favorites to re-tweets, we now have more information than ever – but our tools haven’t yet caught up. Until recently, people who wanted access to [...]

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4 Keys of Good Logo Design

by Viri April 30, 2013

The success of a logo resides most of the time in simplicity. The viewer should understand the meaning with a simple glance. Besides simplicity, a good logo must also satisfy the following four characteristics: 1.Unique A good logo should be clearly differentiated from the competition and be unique. To do this, you should avoid too [...]

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Sentiment Basics: What it is, and why it matters to brands

by Frederik Hermann April 25, 2013

With the explosive growth of social networks, the term “sentiment” has started to appear with increasing regularity, and yet sometimes it feels like chasing a unicorn – often talked about, but seldom seen. So what is sentiment, really, and what does it have to do with marketing? What is sentiment? The definition of sentiment is [...]

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Launching Swipp Plus

by Chris Carfi April 22, 2013

Big news in Swipperland today! We’re announcing the availability of Swipp Plus, a smart new way for marketers and brands to measure sentiment online. Swipp Plus can easily be added to any blog, website, or campaign to quickly gather feedback. With Swipp Plus, you can find out what your community, customers, and prospects think about [...]

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